Empowering Change: Charis Liau Featured in CNA’s “Women in Fintech” Segment at SFF 2025

We’re pleased to highlight a recent media feature involving Charis Liau, Chief Investment Officer of IFS Asset Management, who was interviewed in a Channel NewsAsia (CNA) segment during this year’s Singapore Fintech Festival (SFF 2025).

The segment, produced in collaboration with the Singapore Fintech Association’s Women in Fintech Subcommittee, forms part of the “10 Years, 10 Voices” campaign — a celebration of ten influential women shaping the fintech ecosystem in Singapore and beyond.

In the feature, Charis shared her insights on the evolving role of artificial intelligence (AI) and generative AI (GenAI) in transforming the financial sector. She highlighted that with today’s rapid automation capabilities, the differentiator is no longer just technical proficiency — but rather, creativity and innovation in building more personalised and impactful financial solutions. Her remarks underscored the importance of reimagining how we deliver value to clients through approaches that are both data-driven and deeply human.  

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“Today, because of the AI automation and Gen AI capabilities, the key now is really being creative — coming up with new ideas that can make change and making finance more personalised going forward.”

– Charis Liau, on CNA

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At IFS Asset Management, we share this vision. We believe the next generation of financial services will be defined by technological innovation, inclusive leadership and a relentless focus on value creation. As we continue to build resilient investment strategies for a fast-changing Asia, we remain committed to embracing innovation, championing diversity, and empowering talent across the financial ecosystem.

🎥 Watch the full CNA feature: https://www.youtube.com/watch?v=a69PVb984D0

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